Branding, Graphic Design
Chão means floor or ground in Portuguese. Being a practicioner myself, this concept came out of my passion for Brazilian Jiu Jitsu. I recognized that there was not a single apparel brand representing the cultural lifestyle of the gentle art. All existing brands appeal to the combat aspects of the sport, however there's a much deeper philosophy that needs to be expressed. BJJ changes peoples' lives in a radically noble way, always developing humility and gratitude first from the ground up, hence the name Chão.